Few professionals use business cards as heavily or as creatively as Real Estate professionals. Whether your real estate company has its own design or you need the convenience of creating full color, custom business cards online, there's an appropriate option for your real estate business cards.
Real estate business cards are among the most difficult to design, however, since so much information is customarily printed on each business card. And because real estate business cards are so freely given out, for so many different properties, it can be difficult to craft a card that a potential customer will actually associate with you or your property.
Some of the most common concerns of real estate professionals who rely on business cards are addressed below.
Photos - Advantages and Disadvantages
Photos help people remember who you are and help them identify you if you've never met in person, fostering that important personal connection.
However, they also date you and can play into the recipient's subconscious prejudices. (Are you too old, too young, the wrong color, the wrong sex, too stylish, not stylish enough...???)
They also take up a lot of room on your business card that might more effectively be used for other information.
Multiple Business Cards, or Variations of Business Cards Since one real estate business card can't possibly hold everything you'd like the recipient to know about you anyway, why not try multiple cards? A current customer doesn't really need your photo, but could probably use expanded contact information. A prospect might like to know about the real estate tips or newsletter on your website.
Customization to Your Target Market
Do you show/sell properties of wealthy clients who are accustomed to luxury? Or, are your clients middle class individuals who want a realtor that reflects a similar background? Do you sell country properties or urban condos? Tailor your card to fit.
Working with a printer who understands the needs of real estate professionals is also critical - look for a comprehensive range of design and printing options, the ability to create materials in real time, quick feedback and "proofing" expertise from graphic design experts, a way to save business card design projects on a secure server, and guaranteed order arrival dates.
One reputable online printer who provides those services is PrintsMadeEasy.com. They offer free business cards to real estate professionals in the form of a $14.99 discount for 100 cards. It's a good way to test a new business card design or approach, and the company is releasing a new line of real estate business card designs and templates in 2008. It certainly can't hurt to try something different in your real estate business cards, and the free offer is a good incentive!
(Don't worry, it's easy to search by keyword or category; most major companies are represented, too. Or you can upload a logo of your choice at no extra charge.)
professionals. Whether your real estate company has its own design or you need the convenience of creating full color, custom business cards online, there's an appropriate option for your real estate business cards.
