Full color business cards aren't as common as you might think, given their appeal and low cost. Yet most business people know that adding color is a great way to enhance their business cards.
But what kind of color? Spot color? Full color? Which is the best choice for your business card? It helps to know what each one can do for you. Spot color is used sparingly to provide an accent or a focal point. Full color business cards show all the shades used in real life, which helps create an immediate connection between the business card and the reader.
What Is Full Color Business Card Printing?
If you've ever printed on an inkjet printer with multiple color cartridges (especially popular for photo printers), you've seen an illustration of full-color printing, which uses a four-color process.
The four colors in full color business card printing are cyan (medium greenish blue), magenta (hot pink), yellow and black. These colors can be combined to create almost any color, with black providing detail and shadow.
Are Full Color Business Cards Right for You?
Most likely, yes. If you want more impact from your business cards, you want to stand out from your competitors, and/or who you want to enhance a personal connection, a full color business card can do that for you.
Most business cards are still black and white, and even traditionally conservative professions can use full color successfully, if chosen wisely. Full color doesn't necessarily mean garish or juvenile. (Click here for information about the psychological associations of color on business cards.)
The Expense of Full Color Business Cards
The cost of full color business cards has dropped dramatically with the advent of automated, computer-controlled printing processes and the specialization within the print industry. While they typically cost a full dollars more than black and white printing, full color business cards offer the best quality for dollars spent.
Even more important than quality, full color business cards offer more customer appeal per dollar spent.
Spot color is used sparingly to provide an accent or a focal point. Full color business cards show all the shades used in real life, which helps create an immediate connection between the business card and the reader.
Most business cards are still black and white, and even traditionally conservative professions can use full color successfully, if chosen wisely. Full color doesn't necessarily mean garish or juvenile. (Click here for information about the